Safeguarding Specialist
Better Cotton Initiative
1 month ago
The Better Cotton Initiative (BCI) in Pakistan is a global effort aimed at improving cotton production practices, enhancing livelihoods, and promoting environmental sustainability. By collaborating with farmers, educators, and retailers, BCI provides training on sustainable farming techniques that reduce pesticide usage and water consumption. The initiative empowers local farmers through better practices, fostering economic growth and ensuring a more sustainable cotton supply chain. With BCI’s support, Pakistan’s cotton industry focuses on social and environmental responsibility while meeting the growing demand for sustainable cotton worldwide.